{"id":1423,"date":"2025-04-02T08:56:00","date_gmt":"2025-04-02T06:56:00","guid":{"rendered":"https:\/\/strategie.scout.ch\/massnahmen\/poursuite-des-mesures-de-communications-externes-liees-aux-competences\/"},"modified":"2026-02-20T14:28:17","modified_gmt":"2026-02-20T13:28:17","slug":"e-4-1","status":"publish","type":"massnahmen","link":"https:\/\/strategie.scout.ch\/fr\/mesures\/e-4-1\/","title":{"rendered":"Poursuite des mesures de communications externes li\u00e9es aux comp\u00e9tences"},"content":{"rendered":"<p><strong>La campagne lanc\u00e9e en 2022 sous le slogan \u00ab Apris, c\u2019est acquis \u00bb est poursuivie jusqu\u2019en 2026 \u00e0 l\u2019aide de mesures de communication appropri\u00e9es. Les r\u00e9sultats et mesures d\u00e9riv\u00e9s des projets 2.4.1 \u00ab \u00c9laboration de la marque scoute \u00bb, 2.4.2 \u00ab Communication sur la marque scoute \u00bb et 2.1.3 \u00ab Image de la formation scoute \u00bb sont exploit\u00e9s de mani\u00e8re cibl\u00e9e et compl\u00e9mentaire. En 2026, une \u00e9valuation de la campagne est effectu\u00e9e, l\u2019image de la marque est analys\u00e9e et un nouveau message transversal accompagn\u00e9 d\u2019une strat\u00e9gie de communication correspondante est d\u00e9velopp\u00e9.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>La campagne lanc\u00e9e en 2022 sous le slogan \u00ab Apris, c\u2019est acquis \u00bb est poursuivie jusqu\u2019en 2026 \u00e0 l\u2019aide de mesures de communication appropri\u00e9es. Les r\u00e9sultats et mesures d\u00e9riv\u00e9s des projets 2.4.1 \u00ab \u00c9laboration de la marque scoute \u00bb, 2.4.2 \u00ab Communication sur la marque scoute \u00bb et 2.1.3 \u00ab Image de la formation scoute \u00bb sont exploit\u00e9s de mani\u00e8re cibl\u00e9e et compl\u00e9mentaire. En 2026, une \u00e9valuation de la campagne est effectu\u00e9e, l\u2019image de la marque est analys\u00e9e et un nouveau message transversal accompagn\u00e9 d\u2019une strat\u00e9gie de communication correspondante est d\u00e9velopp\u00e9.  <\/p>\n","protected":false},"featured_media":1599,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"art":[129],"finanzquelle":[139],"involvierte_gremien":[244,235],"jahre":[119],"letzte_anpassungen":[],"operative-ziele":[104],"schwerpunkte":[81],"startzeitpunkt":[126],"verantwortliche_ka":[164],"class_list":["post-1423","massnahmen","type-massnahmen","status-publish","has-post-thumbnail","hentry","art-projet","finanzquelle-fonds-fuer-besondere-aufgaben-fr","involvierte_gremien-ltg-ka-komm-fr","involvierte_gremien-ka-komm-fr","jahre-2026-fr","operative-ziele-e-4-fr","schwerpunkte-e-competences","startzeitpunkt-mesure-en-cours","verantwortliche_ka-ka-komm-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/massnahmen\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/massnahmen"}],"about":[{"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/types\/massnahmen"}],"version-history":[{"count":4,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/massnahmen\/1423\/revisions"}],"predecessor-version":[{"id":3873,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/massnahmen\/1423\/revisions\/3873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/media\/1599"}],"wp:attachment":[{"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"art","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/art?post=1423"},{"taxonomy":"finanzquelle","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/finanzquelle?post=1423"},{"taxonomy":"involvierte_gremien","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/involvierte_gremien?post=1423"},{"taxonomy":"jahre","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/jahre?post=1423"},{"taxonomy":"letzte_anpassungen","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/letzte_anpassungen?post=1423"},{"taxonomy":"operative-ziele","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/operative-ziele?post=1423"},{"taxonomy":"schwerpunkte","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/schwerpunkte?post=1423"},{"taxonomy":"startzeitpunkt","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/startzeitpunkt?post=1423"},{"taxonomy":"verantwortliche_ka","embeddable":true,"href":"https:\/\/strategie.scout.ch\/fr\/wp-json\/wp\/v2\/verantwortliche_ka?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}